By December 5, 2017

Jacob Mayne: Is CSR Changing Business?

Summary: Jacob presented a unique new study that analysed the opinions of 130 senior and middle managers working for leading corporations in 25 countries, half in Corporate Social Responsibility (CSR) roles, half not. Jacob shared hopeful stories with us about companies that really make an effort to be more sustainable. Main conclusions
(self-reported by managers, compared to 5 years ago):
1. Business case finally recognised;
2. Sustainability becoming part of management;
3. Business outcomes seen as more important than PR and compliance;
4. Middle managers take the lead;
5. Barriers are short-term focus and top management ignorance.
There is more interest in the change aspects of CSR.

Posted in: VIDEOS

About the Author:

Julie Mowinski is a communications professional, with broad global experience in the Information Technology sector – hardware, software, services and telecommunications. She has held roles in marketing, communications, and general management for companies in a number of different countries including Cisco, Software AG, Berg Electronics and Holland House. She has also been involved in acquisition negotiation, transformation, employee development, mentoring and inclusion & diversity. Having recently completed a Master’s degree in Consulting and Coaching for Change from the HEC business school in collaboration with the Saïd Business School at Oxford University, she is currently examining how to help companies capitalise on communication to drive successful change.

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