Switzerland has set the standard for reliability, predictability and stability for hundreds of years. It is a global banking center for these reasons. The banking sector has underwritten the brand we recognize as Swiss quality and security for years. Mason de Chochor, himself a Swiss banker, describes how all that changed in 2008 with the arrival of the global financial collapse. He suggests that Swiss private banking is facing extinction, a loss of trust, a fall from grace and a broken business model. How will it all work out?