Jacob Mayne: Is CSR Changing Business?

Summary: Jacob presented a unique new study that analysed the opinions of 130 senior and middle managers working for leading corporations in 25 countries, half in Corporate Social Responsibility (CSR) roles, half not. Jacob shared hopeful stories with us about companies that really make an effort to be more sustainable. Main conclusions
(self-reported by managers, compared to 5 years ago):
1. Business case finally recognised;
2. Sustainability becoming part of management;
3. Business outcomes seen as more important than PR and compliance;
4. Middle managers take the lead;
5. Barriers are short-term focus and top management ignorance.
There is more interest in the change aspects of CSR.