Lisa Francis-Jennings: “The Subtle Perspectives of Resistance”

Summary: How many Organizational Change Projects fail because the project team does not connect with, or understand their audience? Lisa Francis-Jennings uses a composite story-telling technique to illustrate cultural disconnect and engagement failure. This disconnect, she posits, is the root of much Project failure. She encourages Change Agents to ask themselves three simple questions, that set perspective and that guide the OCM project team to focus on their audience and the ‘user experience’ of Change.