Oxford SPREAD Talks 2013 : Exploding Organizations
“Spread the word” has different meanings depending on the person, group, organization, or cause. For the Change Leaders, SPREAD is a platform for addressing change.
The Change Leaders where founded ten years ago as a community of change practitioners with a three-fold purpose: support change work with clients, networking and continuous learning inside the community. We have held tight to those pillars as our community continues to grow.
But we are an adaptable bunch. Two years ago we decided to amend our learning from just “taking it in” to “spreading it out.” We invented SPREAD as our way to adapt.
SPREAD is a both a platform for our members to share their insights with change and a structured challenge to deliver their experience inside specific constraints. Each presenter is given twelve minutes to tell his or her story. We encourage them to use Art Kleiner’s (editor of Strategy & Business magazine and a tCL contributor) six-step procedure for writing or telling a story because we believe it to be a smart outline for anyone who wants their story to be heard or their writing to be read.
The last challenge for presenters is finding their edge. The edge is that place where they dare themselves more than is comfortable. The edge is usually a mix of personal risk and a public declaration of a point of view on change. Being and doing both of these acts leaves a person open to challenge from other people. It’s not a warm and comfortable place to stand for twelve minutes.
What we have learned from SPREAD in two years is that the Change Leaders as a community of practice, possesses deep understanding of the hard work of change on the ground in organizations. We are not academics though many great thinkers at Oxford and HEC have influenced us. We are a community of change agents working to help client organizations execute change projects. We believe we bring a unique blend of strong and continuous learning born from our common education background and our work experience. We also believe we are responsible to share our experience with the wider world. We use SPREAD to get those messages out.
We invite you to watch the SPREAD videos and learn from our presenters. Their stories are tales from the swamp of organizational change. These are practitioners who in the words of Donald Schon “…. work on the problems ill formed, vague and messy.”
But then these are also the problems of greatest concern to the world.
Rick Torseth, SPREAD Talks iniative
February 1st, 2014